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      <image:title>Blog - How to Choose a Niche as a Therapist (Without Boxing Yourself In) - Meet Abby</image:title>
      <image:caption>Hi, I'm Abby - a psychotherapist, author, and business coach. My mission is to help therapists build businesses that are profitable without being exhausting, so you can do the work you love and still have a life you enjoy.  Over the past few years I’ve built a portfolio-style career alongside my therapy practice - growing an Instagram community of 200k+, publishing my first book (Reclaiming You, Penguin, 2024), creating online courses and digital products that have reached thousands, running workshops and masterminds, collaborating with brands, contributing to wellness apps, and being featured in outlets like Elle, BBC, Women's Health,  Forbes, and Marie Claire. I want therapists to know the same possibilities are available to them too. I’m a marketing nerd (forever bingeing podcasts on business and creativity) and a toddler mum figuring out daily how to balance ambition with presence. At the heart of my work is a belief that therapists deserve businesses that sustain them as much as they sustain others.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Want to Prevent Burnout? This Key Factor Could Make a Difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Want to Prevent Burnout? This Key Factor Could Make a Difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Artwork by Jan Buchczik</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “No worries if not!” How People-Pleasing Can Damage Your Career - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “No worries if not!” How People-Pleasing Can Damage Your Career - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Manage Imposter Syndrome in a New Job - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>1:1 Therapist Business Coaching - You're not just building a business — you're creating a life that supports your well-being as much as your clients'</image:title>
      <image:caption>I’m Abby Rawlinson — therapist, author, and former marketing strategist — and I help therapists and coaches build sustainable, spacious businesses that go beyond 1:1 work. Whether you’re just starting out, growing your private practice, or expanding into courses, content, or more flexible income streams, I offer grounded, strategic support tailored to where you are — and where you want to go. The landscape for therapists and coaches is evolving. There’s more opportunity than ever to make an impact while working in ways that feel flexible, fulfilling, and financially sustainable. But you don’t have to wing it! With personalised 1:1 coaching, I’ll help you clarify your next steps, strengthen what’s working, and build a business that truly fits you.</image:caption>
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      <image:caption>This free guide breaks down four of the most effective (and ethical) ways therapists are expanding their income in 2026 - while staying aligned with their values</image:caption>
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      <image:title>Individual Therapy - My unique way of working mixes traditional psychotherapeutic theories with cutting-edge, evidence-based techniques into a style that feels relatable, down to earth and compassionate.</image:title>
      <image:caption>I blend elements of neuroscience, mindfulness, psychodynamic psychotherapy, cognitive behavioural therapy (CBT) and body based/somatic psychotherapy I will attend to what’s happening in your thoughts, feelings and body and draw on a range of effective techniques, tailored to you. My approach is trauma-informed which means I’m never sitting across from my clients thinking “What is wrong with you?” but instead I’m thinking about the survival strategies they have adopted in response to what has happened in their life.</image:caption>
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      <image:caption>I built a six-figure business within three years of qualifying as a therapist—without working myself into exhaustion. Inside this program, I’ll be pulling back the curtain to give you my exact formulas—because I truly believe therapists deserve financial freedom, creative fulfillment, and a business model that supports their well-being. Whether you want to fully book your private practice, launch a course, host workshops, write a book, or earn money through brand partnerships, this program will give you the strategy, structure, and support to make it happen—without the burnout.</image:caption>
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