THE STEADY PRACTICE
Build a private practice you can rely on, and get back to why you became a therapist
The Steady Practice is a 12-week programme for therapists who want to attract more of the right clients — without relying on luck, living on social media, or constantly wondering where the next enquiry will come from.
ENROLMENT CLOSES 8th OCTOBER · LIVE PROGRAMME BEGINS 13th OCTOBER
Inside The Steady Practice
Join Abby Rawlinson, psychotherapist, author and business coach for therapists, to learn the Steady Practice Method™
A four-stage framework to help the right clients find you, choose you and keep your practice growing.
The reality of building a private practice has changed.
Word of mouth alone isn’t always enough anymore. Directories are more crowded. Clients have more choice. And the way people find therapists is changing.
What used to be enough to build a busy private practice is becoming less reliable.
Which means therapists are having to get much more intentional about how they attract clients — despite most of us never being taught how to do that.
And when you’re figuring it out as you go, it’s easy to end up piecing together scattered business advice, trying different tactics and never feeling quite sure what to focus on.
That’s why I created The Steady Practice: to give you a clear strategy for attracting the right clients, without having to figure it all out on your own.
Does any of this sound familiar to you?
Your practice doesn't feel as predictable as you'd like.
Some months your diary fills with ease. Other months are unexpectedly quiet. You’d love a steadier flow of enquiries, so your income feels more predictable and your business no longer feels at the mercy of chance.
01
You know you need a marketing strategy, but you’re not sure where to focus.
Directories, your website, SEO, social media, Google — and now AI. It’s hard to know what deserves your attention, what order to tackle things in, or how it all fits together.
02
You want to grow your practice without it taking over your life.
You don’t want to feel like you have to do everything to attract clients. You want a simple, sustainable strategy that fits you, your priorities and the capacity you actually have.
03
Putting yourself out there brings up more than you expected.
You know you need to talk about your work, but being visible can bring up self-doubt, comparison and the fear of getting it wrong. You want to feel more confident talking about what you do, without constantly second-guessing yourself.
04
You want to grow your practice in a way that feels professional and ethical.
You don’t want to overshare your personal life or use pushy tactics that don’t sit right. You want a way of marketing your practice that understands the nuances of being a therapist.
05
Trying to grow your practice without the right roadmap can leave you going round in circles.
You keep tweaking your website.
You rewrite your directory profile.
You try Instagram for a few weeks before giving up.
Then AI arrives and suddenly you’re wondering if everything has changed again.
Meanwhile, another month passes.
Your diary still isn’t as full as you’d like.
Your income is still inconsistent.
And perhaps most frustrating of all, you know you’re capable of helping far more people than you’re currently reaching.
And none of this resolves on its own.
Left long enough, this doesn’t just become a difficult season - it becomes the way you run your practice.
There are people out there, right now, looking for a therapist like you.
A steady stream of clients is absolutely possible — even when you feel like you’ve tried everything before.
My approach starts with three simple beliefs
01
Most marketing advice isn’t made for therapists.
Before becoming a therapist, I spent over 15 years in marketing. I’ll help you separate timeless marketing principles from tactics that simply don’t belong in therapy.
02
Not every therapist needs a traditional niche.
Some therapists thrive with a niche. Others become successful generalists. Others become known for a particular area of interest. Together we’ll find the positioning approach that fits you.
03
You don’t need to be everywhere.
Some therapists love writing. Others enjoy Instagram. Some fill their practices almost entirely through referrals and search. I’ll help you understand what works, why it works, and which combination is right for you.
I’ve been there
When I qualified as a therapist in 2019, I wanted one thing.
A private practice I could rely on.
Not one that was full one month and quiet the next. Not one built on hope, luck or waiting for referrals. One that could genuinely support me and the life I wanted to build.
Instead, month after month, I found myself checking my inbox — never sure where the next enquiry was coming from. And I began to think the problem might be me. That maybe I just wasn't a good enough therapist.
I didn't even trust my private practice enough to leave my part-time marketing job.
I'd spent years retraining. Thousands of pounds. And part of me was starting to wonder whether I'd made a huge mistake.
Then, in 2020, I was made redundant from my marketing job.
Suddenly, the backup plan I’d been relying on disappeared. For the first time, I had no choice but to make my private practice work.
It was terrifying.
But it also forced me to stop hoping the enquiries would become more consistent, and start getting curious about why they weren’t.
That’s when everything started to change.
I started looking closely at how people actually find and choose a therapist. I researched. I tested things. I paid attention to what actually led to enquiries. I threw out the advice that didn’t fit the therapy profession and kept refining what did.
Within three months, I was fully booked with a waiting list. And I’ve had a steady flow of enquiries ever since.
But being fully booked wasn’t actually the biggest change.
For the first time, I had choices.
I could raise my fees without worrying that the enquiries would dry up. I could reduce my client load. I could restructure my week around the way I actually wanted to work, rather than letting the availability of clients dictate my diary.
Eventually, I freed up two whole days a week.
That gave me the time and headspace to write my book, create courses, say yes to opportunities I never imagined possible, and eventually help other therapists build practices they can rely on too.
None of that was ever part of the plan.
It simply became possible because I’d finally built a private practice I could rely on.
A private practice you can rely on gives you…
The security of knowing where your next clients are coming from.
The confidence to charge properly for your work.
The freedom to choose your clients, your hours and how you want to work.
The headspace to stop thinking about your business when you’re not working.
The pride of having an online presence that truly reflects your expertise.
The space for the people and things that matter outside your work
INTRODUCING
The Steady Practice
A 12-week group programme for therapists who want to attract more of the right clients.
Together, we’ll replace guesswork with one clear roadmap - so you know what to focus on, what’s worth your time, and how all the pieces fit together.
The Roadmap
Become Clear
Gain complete clarity on your positioning, messaging, pricing and long-term vision — so every marketing decision becomes simpler.
Become Visible
Make it easy for the right people to find you — through a website that converts, Google, AI search, directories and content that attracts the right enquiries.
Become Chosen
Build the trust and reputation that turns interest into booked clients — with referrals, credibility, emails and an enquiry journey that helps more people take the next step.
Become Sustainable
Build a business that doesn’t rely on constant hustle — with simple systems, repeatable marketing and the freedom to create new income streams if and when you choose.
Here’s what’s included
Everything you need to stop guessing and start building a private practice with confidence.
The Complete Roadmap
Learn Abby’s exact method for Becoming Clear, Visible, Chosen and Sustainable. Self-paced video lessons, yours for life — revisit every stage as your practice evolves.
Six Live Group Coaching Calls with Abby
Bring your website, messaging or niche questions. Get personalised feedback and leave each call knowing exactly what to do next.
A Private Community of Therapists
Building a practice can feel surprisingly lonely. Ask questions, share wins and learn alongside therapists doing the same.
The Private Practice Workbook
Everything you learn, brought together with exercises, prompts and templates — so you put each lesson into practice, not just watch it.
Founding Member Price
£897
(for a programme worth £2,491)
This is the first cohort of The Steady Practice — and the lowest price it will ever be offered.
Three payments of £315 · £945 total
Founding price ends 8th October 2026. Future cohorts will be £1,197.
A Look Inside Each Module
01 Phase OneBecome Clear
02 Phase TwoBecome Visible
03 Phase ThreeBecome Chosen
04 Phase FourBecome Sustainable
ENROLMENT CLOSES 8th OCTOBER · LIVE PROGRAMME BEGINS 13th OCTOBER
Join now and get immediate access to Phase One.
LIVE CALLS TUESDAYS 11AM UK
Don’t just take it from me
Therapists in private practice
“Since working with Abby I’ve had consistent weekly enquiries — 2 to 3 a week — a lot more website traffic, and a solid number of clients each week. I’d encourage anyone feeling stuck or unsure to sign up.”
“I went from inconsistent, misaligned enquiries to a steady stream of enquiries that actually fit my skillset — and I no longer worry about having enough people on my caseload.”
“Working with Abby was one of the best investments I’ve made in my business. She helped me re-fall in love with my work and I’m forever grateful.”
FEATURED IN:
Abby Rawlinson
Psychotherapist, author, and business coach for therapists
Why learn this from me?
Before becoming a therapist, I spent over 15 years working in marketing — helping brands get noticed, communicate their value and become the obvious choice.
Then I retrained as a therapist and had to figure out how to apply those same principles to a profession where selling feels uncomfortable, ethics matter, and trust is everything.
It changed my life.
It helped me build a fully-booked private practice, grow a community of more than 250,000 people, land a six-figure book deal with Penguin, and create a business that gave me the freedom to work three days a week and have more time with my son.
Along the way, my work has also been featured by publications including Forbes, The Times, Women’s Health and Psychologies.
But none of that happened because I’m a better therapist than anyone else.
It happened because I learned four business skills most therapists are never taught:
That’s exactly what The Steady Practice is designed to teach you.
→ Yes, I Want In!“Abby made marketing feel simple instead of overwhelming. She gave me a clear plan, practical feedback and the confidence to finally start showing up consistently.”
CarolyneChartered Psychologist“Within 48 hours of making Abby’s website recommendations, I received four new enquiries.”
ElizabethIntegrative Psychotherapist“Working with Abby gave me the confidence to think beyond 1:1 therapy. I’ve expanded into online education and started building additional income streams alongside my practice.”
CarolinePsychotherapist“Working with Abby transformed my private practice. My visibility increased, my enquiries grew, and I finally knew how to communicate my value with confidence.”
HannahCounsellor & Psychotherapist“After years of trying different business coaches, Abby was the first person who truly understood therapists. I finally found a marketing strategy that fitted me—and started seeing real momentum.”
LauraCounsellor & Meditation Teacher“Instead of trying to do everything, Abby helped me focus on what actually mattered. I completely overhauled my website and finally had a clear direction for growing my practice.”
NatashaCBT & EMDR Therapist“My website started bringing in enquiries instead of just existing.”
TanyaIntegrative Psychotherapist“I stopped guessing what to work on next.”
EmilyEMDR Therapist“For the first time, marketing felt manageable.”
HelenChartered Psychologist“I finally understood how therapists can market themselves ethically.”
DavidCounsellor
This is for you if:
You want a steadier flow of enquiries, so your practice feels more predictable and financially secure.
You want a clear strategy for attracting clients — what to focus on, in what order, and how it all fits together.
You've been told to "just niche down" or "just post more on Instagram" — and it's never felt like the whole answer.
You want marketing that feels like you — professional, ethical and built around the way you actually want to work.
You want to grow without your business taking over your life, or your nervous system paying for it.
Frequently asked questions
You’ll get immediate access to Phase One as soon as you join, so you can start working through the first lessons in your own time. Our first live group coaching call is on Tuesday 13 October at 11am, and the programme runs for 12 weeks from there.
Can’t make a live call? Every session is recorded, and you can submit your questions in advance for me to answer on the call, then catch up on the replay whenever suits you.
Not at all. In fact, it can be a brilliant time to start. You get to build strong foundations from the beginning, rather than piecing things together as you go and having to rethink them later. Whether you’re looking for your first client or your fiftieth, the principles are the same. We’ll simply apply them to where you are now.
Not if you’re ready to adapt to how private practice is changing. Many of the therapists I work with have been qualified for years. They already have a good practice, but they’re noticing that what worked five years ago isn’t working in quite the same way now. This programme helps you adapt without starting from scratch.
Yes. Not every therapist needs a traditional niche. Some thrive as generalists, while others become known for a particular area of interest. Inside the programme I’ll walk you through three different positioning approaches, so you can choose the one that fits how you actually want to work. Nobody is going to force you into a niche.
I understand why. Most marketing advice wasn’t written for therapists. Before retraining, I spent over 15 years in marketing. Then I had to work out which principles actually transfer to a profession where ethics matter, trust comes first and selling often feels uncomfortable. That’s what this programme teaches — not generic marketing, but marketing designed specifically for therapists.
The six live group coaching calls will take place on Tuesdays at 11am (UK time) on: 13 October · 27 October · 10 November · 24 November · 8 December · 15 December.
If you can’t make a call live, don’t worry. Every session will be recorded and available to watch afterwards, and you can send me your questions in advance so I can answer them on the call for you to catch up on in the replay.
Less than you probably think. Most lessons are around 15–30 minutes long, and the one-hour live group coaching calls happen twice a month. Beyond that, you can work through and implement everything at your own pace.
You’ll have lifetime access to all the video lessons and the workbook, including the exercises, prompts and templates, so there’s no pressure to get everything done within the 12 weeks.
Yes. The live coaching calls are where we take what you’re learning and apply it to your own practice. You’ll be able to bring your questions, get my feedback and work through the places you’re feeling stuck — whether that’s your positioning, your website, your visibility strategy or something else.
So while you’ll be learning alongside a group, the advice you get won’t be one-size-fits-all.
No. If you already have a website, we’ll work on making it convert more visitors into enquiries. If you don’t have one yet, I’ll show you exactly what needs to go on it before you build.
Not at all. Plenty of therapists fill their practices through Google, directories and referrals. There’s a lesson on Instagram if you want it — and complete permission to skip it if you don’t. You don’t need to be everywhere. You just need to be findable in the places your clients are already looking.
I completely understand. Investing in your business can feel uncomfortable, especially when the thing you’re hoping to improve is your income. That’s why there’s a payment plan of three monthly payments of £315. I’d also encourage you to look at the investment in the context of your own fees. Work out what one or two long-term clients are worth over six months. I’m not making promises about results, but it can be a helpful way of thinking about the return on your investment.
Have any other questions?
Contact me and I'll be happy to answer.
If you’ve read this far, you’re probably not looking for another tactic. You’re looking for one plan you can trust, and someone to ask when you get stuck. That’s what the next twelve weeks are. I’d love to have you in the first cohort.
— Abby
Everything you get
Founding Member Price
£897
Three payments of £315 · £945 total
Founding price ends 8th October 2026. Future cohorts will be £1,197.