The Therapist’s Instagram Growth Kit
A 75-minute masterclass for therapists who want to grow on Instagram — without burning out or feeling cringey.
Learn the simple strategy that helps you fill your private practice and open the door to new income streams.
Does This Sound Familiar?
You spend hours creating posts… only for them to barely make a ripple.
You get likes from other therapists, but no client enquiries or real opportunities.
You have no idea what an Instagram strategy even looks like — so you keep throwing spaghetti at the wall.
You dread hitting “publish,” worrying that colleagues, supervisors, or strangers might judge you.
You want more consistent income and freedom in your business — and you know Instagram could be a powerful tool, if only you had the right system.
Tell me, which of these have you already tried?
Copying what other therapist accounts are doing… and wondering why it’s not working for you.
Forcing yourself into reels or trends that felt awkward and inauthentic — and still didn’t bring enquiries.
Pledging to “be consistent,” posting every day for weeks… then ghosting the app when the effort led nowhere.
Collecting endless hook banks, templates, or “viral tips” — yet still feeling confused about what actually moves the needle for your unique business.
It’s not because you’re bad at Instagram — it’s because you’ve been missing a therapist-friendly strategy that honours your nervous system.
IF THAT’S YOU, YOU’RE NOT ALONE….
The right approach won’t just make posting easier…
It will help you attract consistent enquiries, expand into new ways of working, and finally create the freedom and breathing space you’ve been craving.
I’m Abby Rawlinson — therapist, author, and business mentor — and I want to show you exactly how I turned Instagram into the foundation of a six-figure therapy business.
Not by dancing on Reels.
Not by chasing trends.
And definitely not by posting every day, or showing my face 24/7.
I built a digital brand that now reaches 200k+ people — and I did it in a way that felt sustainable, strategic, and aligned with my nervous system and my values.
Along the way, Instagram helped me fill my private practice, launch successful courses, land a book deal with Penguin, and say yes to opportunities I never imagined — from press features to wellness festivals.
But honestly? I’m not special. I started where so many therapists do — feeling invisible online and wondering if Instagram could ever really work for me.
What changed EVERYTHING was learning how to use Instagram with strategy, integrity, and a system I could actually stick to.
And for the first time, I’m sharing that full framework — step by step.
WHEN YOU APPLY IT, THINGS WILL START TO SHIFT:
Instead of second-guessing every post, you’ll know exactly what to create, why you’re creating it, and how it fits into a bigger picture — one that grows your audience and supports new revenue streams over time.
What if you’re not actually that far from the clients and opportunities you want?
Here’s the thing — most therapists I speak to aren’t miles away from success. They’re just a few simple shifts away from everything clicking into place.
After coaching therapists at all stages of business (and seeing the same patterns again and again), I’ve noticed something important.
The reason most don’t gain traction on Instagram isn’t because they’re not good at what they do. It’s because they’ve been focused on the wrong things — outdated strategies, generic content, or approaches that don’t match their capacity or rhythm.
But once you shift your focus to the right things? Everything changes.
You start attracting more followers.
Your posts start to land.
The right people start reaching out.
And Instagram finally feels like a platform that works for you — not against you.
These are the clues your Instagram needs a reset:
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You don’t have clarity in your niche or message — so your posts blend into the noise instead of standing out.
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You don’t have a simple, repeatable content framework — so every post feels like reinventing the wheel.
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You haven’t found a way to create content that drives meaningful engagement — so you’re stuck on the hamster wheel: busy, but not building.
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You don’t have a system that works with your nervous system — so visibility fears and mindset spirals keep pulling you off track.
The good news? There’s a clear way forward.
Growing a therapy business through Instagram doesn’t have to be draining, confusing, or all-consuming. It can feel calm, clear, and consistent — with a strategy that allows you to share your voice without bracing.
You can build visibility, fill your practice, and open doors to new opportunities — in a way that feels grounded, professional, and maybe even a little fun (yes, really).
Because let’s be honest — you didn’t become a therapist to burn out trying to “do marketing right.” You started this work to help people, to create spaciousness in your life, and to build something meaningful on your own terms.
I’ve developed the Therapist’s Instagram Growth Kit so you can finally feel:
Clarity about what to post and how to reach the right people — instead of guessing or confusing your audience.
Confidence that your content builds trust and positions you as a therapist worth listening to — without ever feeling salesy or inauthentic.
Momentum as your posts start working for you — attracting clients and growing your audience in a way that opens doors to courses, workshops, collaborations, and press.
Relief knowing you have a simple, repeatable system for showing up — so Instagram feels manageable and your energy stays protected.
AS FEATURED IN:
INTRODUCING:
The Therapist’s Instagram Growth Kit
A focused, 75-minute on-demand masterclass that gives you a simple, repeatable system for growing on Instagram as a therapist.
Inside, I’ll teach you my signature ARC Method™ — Alignment, Resonance, Consistency — the framework that takes the guesswork out of Instagram and turns it into a tool that actually works for your business.
By the end, you’ll be able to:
✔︎ Batch-create posts that truly resonate using my proven formulas and AI prompts — no more staring at a blank screen.
✔︎ Share Stories that spark engagement and connection — without oversharing your personal life or coming across as pushy.
✔︎ Follow a steady content rhythm that aligns with your energy — leveraging your natural strengths so showing up feels grounded, not overwhelming.
✔︎ Build an audience that fills your practice and creates new possibilities for your work — so your revenue becomes more steady and predictable.
Inside the Growth Kit, you’ll get:
The Masterclass (Value: £297) — a 75-minute on-demand video training where I walk you step-by-step through the ARC Method™ — my signature framework that’s helped me and countless therapists grow thriving businesses through Instagram.
The Growth Kit PDF (Value: £197) — A beautifully designed, desk-ready companion packed with content ideas, post templates, and niche formulas — so you never have to second-guess what to share or how to show up.
AI Prompts + The 3 Post Types That Work (Value: £107) Done-for-you ChatGPT prompts based on the three content styles that convert best for therapists on Instagram today — Magic Mirror, Real Talk, and North Star. Customise them to your niche and get your ideas flowing fast.
Lifetime Replay Access — Revisit the training anytime you need a clarity boost or a confidence refresh.
TOTAL MASTERCLASS VALUE: £600
JOIN TODAY FOR £125
UNLOCK THE ARC METHOD™
In this 75-minute masterclass you’ll learn the EXACT framework I’ve perfected to grow a 6-figure therapy business.
This isn’t another cookie-cutter strategy — you’ll get the sweet spot where marketing strategy, nervous system support, and therapist-specific guidance meet.
01. Alignment → Get clear on who you serve and how to position yourself. You’ll define your niche, craft a bio that works like a storefront, and create a message that cuts through the noise. This is the foundation — without alignment, nothing else sticks.
02. Resonance → Learn to create content that truly lands. I’ll teach you my three proven post types for therapists (Magic Mirror, Real Talk, and North Star) and give you the exact AI prompts I use weekly — so you can post with ease, build trust, and spark enquiries.
03. Consistency → Build a rhythm that supports you long-term. One that feels doable, repeatable, and aligned with your real capacity. You’ll quiet the mindset spirals that keep so many therapists stuck, shift your Visibility Response, and show up without sending your nervous system into overdrive. This is the key to steady, sustainable growth.
This isn’t about vanity metrics or chasing virality. This is about building a business your nervous system can sustain — one that will still be supporting you five, ten years from now.
With a clear message and steady, authentic visibility, you’re not just attracting followers. You’re creating a foundation for a business with more freedom and stability — and the capacity to actually enjoy it.
Get Instant Access Today
Get Instant Access Today
WHEN YOU ADD IT ALL UP, THE GROWTH KIT IS WORTH OVER £600…
But I want this to be accessible for therapists at every stage — so you can start growing right now without burning out.
That’s why you can get the full masterclass + Growth Kit PDF + lifetime replay access for just:
One payment of £125
This masterclass is for you if…
✔︎ You want a steady stream of client enquiries — so you can keep your caseload full and your income predictable, month after month.
✔︎ You’re ready to grow beyond 1:1 work — and use Instagram to launch offers, workshops, brand collaborations, or even writing a book.
✔︎ You’re new to Instagram and don’t know where to start or you’ve been posting for months (even years) and still feel invisible.
✔︎ You’re done chasing trends, oversharing, or making cringe content — and want an approach that lets you grow your practice while staying grounded, ethical, and professional.
✔︎ You want Instagram to feel simple, sustainable, and safe for your nervous system — so showing up never feels like self-betrayal.
Instagram has changed everything for me. It helped me build a thriving private practice, launch courses, land a 6-figure book deal, and create a business that fits around my life as a therapist and a mum.
But in 2024, things shifted. Posts that once took off suddenly flopped. Engagement tanked. For the first time, I thought: ‘Maybe Instagram just doesn’t work for therapists anymore.’
It was disheartening — and I know many of you have felt the same. Instead of walking away, I treated it like a case study. I experimented, tested and rebuilt my approach (drawing on 15+ years of experience in marketing before becoming a therapist). What I discovered is that Instagram isn’t dead - it’s just different.
That discovery became the ARC Method™ — my system built from years of trial and error. It combines what’s always worked for therapists on Instagram and what’s working right now.
To my surprise, 2025 became my biggest growth year on Instagram - I was adding around 5,000 followers a month, and a new course I launched quickly started bringing in £10k of passive income.
And the best part? The therapists I coach are seeing the same results — filling their practices and selling their first digital products, often with just a few hundred followers.
If you’ve been thinking, “It’s too late” or “Instagram’s too saturated,” I get it — but it’s just not true. There’s still space for everyone to succeed. In fact, Instagram is rewarding fresh voices who show up with clarity and consistency.
I believe 2026 is going to be a golden year for therapists on Instagram. As AI floods social media with generic content, people are hungrier than ever for the trust, nuance, and humanity that therapists can offer.
I firmly believe Instagram can be the launchpad for a therapy business that feels purposeful, peaceful, and profitable — without burning you out or chaining you to the app.
That’s why I created this masterclass: to hand you the updated playbook designed for therapists right now (no gatekeeping) — so you can finally build the kind of “pinch me, this is my life” business you’ve always envisioned.
Here’s what you’ll walk away with:
✨ Clarity — so the right people instantly know you’re for them.
✨ Connection — content that resonates and sparks meaningful engagement, converting into clients + opportunities.
✨ Consistency — a presence that protects your energy and feels sustainable.
✨ Confidence — finally using Instagram as a growth tool, not a drain.
Let’s get to work on your Instagram.
FAQs
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It’s designed for therapists — but other health and wellness professionals often find it just as valuable. If your work is rooted in helping people, building trust, and sharing thoughtful, ethical content (think coaches, nutritionists, bodyworkers, or yoga teachers), you’ll find the ARC Method™ translates beautifully. The examples are therapist-specific, but the strategy applies across the wellness field.
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Absolutely. In fact, it will save you months of confusion. You’ll get a clear roadmap from day one — how to set up your profile strategically, what to post, and how to grow an audience that actually converts into clients and opportunities.
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Not at all. Many therapists I coach have been posting for years but feel stuck or invisible. This masterclass will help you refine your message, understand what’s missing, and rebuild your content strategy using my ARC Method™ — so your posts finally start landing.
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The Therapist’s Instagram Growth Kit is a 75-minute pre-recorded video masterclass you can watch at your own pace. You’ll also get a companion PDF Growth Kit, which includes all the frameworks, examples, and AI prompts from the class — so you don’t need to take notes. Once you purchase, you’ll have lifetime access, meaning you can revisit it whenever you need a refresh or a burst of inspiration.
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Yes — this isn’t about chasing followers or becoming an influencer. It’s about resonance: using Instagram strategically to attract the right people, fill your practice, and create new opportunities (like workshops, collaborations, or digital products). Even with a small audience, you can build a big impact.
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Yes, absolutely. The masterclass is available internationally - you can purchase and access it from anywhere in the world.
Everything is hosted online, and you’ll receive immediate access to the video and PDF, no matter your time zone or location.
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Because it’s designed by a therapist, for therapists. You won’t find pushy marketing tactics or one-size-fits-all formulas. This masterclass blends marketing strategy with nervous system support, so growth feels grounded, ethical, and sustainable.