The Therapist’s Instagram Growth System

A 1-hour masterclass + PDF for therapists who want to grow their business on Instagram — without burning out.

Does This Sound Familiar?

You spend hours creating a post… only for it to barely make a ripple
You get likes from other therapists, but not from the people you actually want to reach.
You feel invisible on Instagram — even though you know you have valuable work to share.
You feel stuck between two extremes: playing it safe and staying invisible, or forcing yourself into trends that feel awkward and inauthentic.
You’ve thought about deleting the app altogether — but deep down you know it could be a powerful tool if only you had the right system.

Tell me, which of these have you already tried?

Copying what bigger therapist accounts are doing (without seeing the same results).
Investing in generic social media courses that weren’t designed for therapists.
Following trends (pointing, lip-syncing, trending Reels) that felt cringey and didn’t bring clients or sales.
Posting consistently for weeks… then burning out and wanting to hide when the effort didn’t translate into growth.

If this sounds like you, you’re not alone.

I hear from therapists every single day who feel exhausted from pouring time into Instagram and getting little in return. Some tell me they feel invisible. Others wonder if Instagram is just “dead for therapists.” A few are even ready to give up completely.

But here’s the truth: Instagram isn’t dead. It’s just changed — the rules are different now.

The reason most therapists aren’t seeing traction isn’t because they’re bad at what they do. It’s because they’ve been focused on the wrong things.

And the good news? Once you shift your focus to the right things, everything starts to click: your posts connect, enquiries pick up, and growth finally feels possible again.

What if you’re not actually that far from the clients and opportunities you want?

Here’s the thing: most therapists I speak to aren’t miles away from success. They’re just missing a few simple shifts that make all the difference.

After coaching therapists at all different stages of business (and seeing the same patterns over and over), I’ve found there’s one common denominator that separates those who keep spinning their wheels from those who finally see traction.”

And once you know what it is, growth stops feeling like guesswork — and starts to feel doable.

These are the indicators you’re off track on Instagram…

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You don’t have clarity in your niche or message — so your posts blend into the noise instead of standing out.
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You don’t have a simple, repeatable content framework — which means you’re constantly second-guessing what to post.
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You don’t have a way of building trust that feels both professional and human - so people engage, but enquiries don’t follow.
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You don’t have a sustainable system for showing up — so you swing between bursts of posting and total burnout.

The good news? There’s a clear way forward.

You don’t need to churn out endless content or become a full-time influencer. What you need is a simple, repeatable system that gives you three things: alignment, resonance, and consistency.

That’s what helps you attract clients, grow your audience, and expand into new income streams — sustainably, and without burning out.

I’ve developed the Therapist’s Instagram Growth Kit so you can finally feel:

Clarity about what to post and how to connect with the right people — instead of guessing or blending into the noise.
Confidence that your content builds trust and positions you as a therapist worth listening to — without ever feeling salesy or inauthentic.
Momentum as your posts start working for you — attracting clients and growing your audience in a way that opens doors to courses, workshops, and collaborations.
Relief knowing you have a simple, repeatable system for showing up — so Instagram feels doable and your energy stays protected.

Instagram has been the foundation of my own business. It’s helped me:

✨ Fill a thriving private practice with aligned, full-fee clients.

✨ Consistently attract enquiries — even when I had a small audience.

✨ Grow a community of 190,000+ on Instagram and a newsletter of 15,000 subscribers.

✨ Launch digital courses that bring in £20k+ per round

✨ Be featured as a mental health expert in the BBC, Forbes, Women’s Health, Elle, and Glamour

✨ Land a six-figure book deal with Penguin

✨ Collaborate with dream brands in the wellbeing space.

✨ Finance a year of maternity leave through passive income.

✨ Work fewer client hours while growing my overall income.

I’m not special. I started where so many therapists do — feeling invisible online. What changed everything wasn’t luck or connections but learning how to use Instagram with clarity and consistency.

And that’s exactly what I now teach therapists to do

INTRODUCING:

The Therapist’s Instagram Growth Kit

An on-demand masterclass (with a downloadable PDF Growth Kit) that gives you the simple, repeatable system for growing on Instagram as a therapist.

Inside, I’ll teach you my signature ARC Method™ — Alignment, Resonance, Consistency — the framework that keeps your content focused, connected, and client-attracting.

By the end, you’ll know exactly what to focus on to:

Grow your business on Instagram — filling your practice and opening doors to courses, workshops, or collaborations.
Attract aligned clients without abandoning your voice or values.
Show up consistently in a way that feels safe, sustainable, and burnout-proof.

Inside the Growth Kit, you’ll get:

An on-demand masterclass where I walk you step by step through the ARC Method™ — the exact framework I use myself and teach other therapists to grow sustainably online. (Value: £297)
The downloadable Growth Kit PDF — a desk-ready guide with clear prompts, templates, and examples so you can keep using the system week after week. (Value: £147)
Plug-and-play post formulas + AI prompts so you’re never stuck staring at a blank screen again. (Value: £97)
Lifetime access to the replay so you can revisit anytime you need a refresh. (Value: £97)

Unlock the ARC Method™

The ARC Method is the framework I use myself and teach my clients. It’s simple, repeatable, and built specifically for therapists.

Alignment → Define your niche, craft a bio that acts like a storefront, and create a clear message that cuts through the noise instead of blending in — so the right people instantly recognise you’re for them.
Resonance → Share content that connects and builds trust using my three proven post types for therapists (Magic Mirror, Real Talk, and North Star). Plus, get the AI prompts I personally use each week so you never feel stuck staring at a blank screen again.
Consistency → Show up in a way that’s sustainable, effortless, and rooted in nervous system safety. You’ll find your rhythm (not a rigid routine), release the mindset blocks that keep so many therapists stuck, and rewire your Visibility Response so showing up online no longer triggers dysregulation.

With ARC, you’re not just getting another social media plan. You’re getting the intersection of strategy, nervous system support, and therapist-specific guidance — so growth finally feels both effective and sustainable.

This masterclass is for you if…

✨You’re a new therapist wanting to fill your practice with aligned clients.

✨ You’ve been posting for months (or years) but feel invisible — stuck at the same follower count, with no new enquiries coming in.

✨ You’re ready to grow beyond 1:1 work and use Instagram to launch digital offers, workshops, or collaborations.

✨ You’re tired of being told to chase trends or make content that feels cringe — and you want an approach that grows your practice while letting you show up as the grounded, professional therapist you are.

Get instant access today

When you add it all up, the Growth Kit is worth over £600. But I want this to be accessible for therapists at every stage — so you can start growing right now without burning out.

That’s why you can get the full masterclass + PDF Growth Kit + lifetime replay access for just:

One payment of £57

(less than the price of a single client session).

A note from me (Abby)

Instagram has changed everything for me. It helped me build a thriving private practice, launch courses, land a book deal, and create a business that fits around my life as a therapist and a mum.

But in 2024, things shifted. Posts that once took off suddenly flopped. Engagement tanked. For the first time, I wondered if Instagram was “over” for therapists. It was disheartening — and I know many of you have felt the same.

Instead of walking away, I treated it like a case study. I experimented, tested, and rebuilt my system. What I discovered is that Instagram isn’t dead - it’s just different.

That’s what became the ARC Method™: the framework that helped me rebuild momentum. 2025 became my biggest growth year on Instagram - and a new course I launched started bringing in £10k every month.

And the best part? The therapists I coach are seeing the same results — filling their practices and selling their first digital products, often with just a few hundred followers. I truly believe 2026 is going to be a golden year, because audiences are craving exactly what therapists bring: trust, nuance, and humanity.

That’s why I created this masterclass: to give you the updated playbook, designed for therapists right now.

Let’s get to work on your Instagram.

Dial in your clarity so the right people instantly know you’re for them.
Build content that truly connects (and converts into clients + opportunities).
Protect your presence and energy, so showing up feels sustainable.
Finally use Instagram as a growth tool — not a drain.

Join the Masterclass Today - Just £97

FAQs

Not at all. This course isn’t just for people with “bad” childhoods or obvious trauma.
Even in loving homes, certain emotional needs go unmet. Maybe no one taught you how to name your feelings. Maybe you had to be the “easy” one. Or the achiever. Or the peacekeeper.
If you find yourself stuck in patterns like burnout, people-pleasing, emotional reactivity, or self-neglect, this work will likely resonate. That includes many of us.
It’s not about blaming your parents - it’s about noticing where younger parts of you might be carrying old patterns - and showing up for yourself now in ways that feel healing and new.
Yes — you can use this course alongside therapy to deepen your self-reflection and add tools to what you’re already exploring. If you’re working with a therapist, feel free to bring what comes up in this course into your sessions.
Absolutely. This course was created to demystify reparenting — and to help you move from understanding it intellectually to actually practicing it in your daily life. You don’t need to know anything beforehand. You’ll be gently guided every step of the way.
The course is a pre-recorded online audio course and includes seven short, guided audio lessons (like a podcast, but more focused), each with a written transcript and reflection prompts.
You’ll also receive bonus resources, including a guided meditation, a special mini-guide for reparenting while parenting, and a guide to writing a letter to your inner child.
You get instant access upon sign-up - stream or download everything straight away.
You’ll get lifetime access, so there’s no pressure to power through.
No — it’s open to anyone of any gender or life stage. While one of the bonus tools is specifically for parents, the core course content is universal. If you have a nervous system and a past, this work is for you.
Yes, absolutely. The course is available internationally - you can purchase and access it from anywhere in the world.
Everything is hosted online, and you’ll receive immediate access to all lessons and materials, no matter your time zone or location.
The course is £59 and you will have lifetime access