How to Grow Your Therapy Business on Instagram — Without Becoming a Full-Time Content Creator.
A 60-minute masterclass for therapists who want consistent clients without cringey trends.
Get Instant Access — £27
Tell me, which of these have you already tried?
Copying what other therapist accounts are doing… and wondering why it's not working for you.
Forcing yourself into reels or trends that felt awkward and inauthentic — and still didn't bring enquiries.
Pledging to "be consistent," posting every day for weeks… then ghosting the app when the effort led nowhere.
Collecting endless hook banks, templates, or "viral tips" — yet still feeling confused about what actually moves the needle for your unique business.
It's not because you're bad at Instagram — it's because you've been missing a therapist-friendly strategy that honours your nervous system.
The right approach won't just make posting easier.
It will help you attract consistent enquiries, expand into new ways of working, and finally create the freedom and breathing space you've been craving.
Therapists who've already done this
I'd been posting consistently for months but it never seemed to translate into actual enquiries. After making a few changes from Abby's Instagram Growth Kit, I started attracting the right people. Within a few weeks I'd had five new enquiries through Instagram and signed three new clients.
I started with fewer than 100 followers and honestly felt embarrassed to even post. Abby's approach made Instagram feel simple and manageable instead of overwhelming. My account slowly became a genuine source of enquiries. If you've lost your confidence on Instagram I highly recommend it.
I'm so glad I didn't give up on Instagram — I did a Magic Mirror post and immediately got an enquiry! The masterclass completely changed how I think about content. I'm actually excited to create posts now.
Why me.
I'm Abby Rawlinson — therapist, author, and business mentor — and I want to show you exactly how I used Instagram to help build a six-figure therapy business.
Not by dancing on Reels.
Not by chasing trends.
And definitely not by posting every day or showing my face 24/7.
I built @therapywithabby to an audience of more than 200,000 people — in a way that felt sustainable, strategic, and aligned with my nervous system and my values.
Along the way, Instagram helped me fill my private practice, launch successful courses, land a book deal with Penguin, and say yes to opportunities I never imagined — from press features to wellness festivals.
But I didn't start with a big audience or some secret talent for social media. I started where so many therapists do: feeling invisible online and wondering whether Instagram could ever really work for me.
What changed everything was learning how to use Instagram with strategy, integrity, and a system I could actually stick to.
And inside the Instagram Growth Kit, I'm sharing that system with you — step by step.
The Therapist's Instagram Growth Kit.
A simple, repeatable system — in 60 minutes.
Inside, I'll teach you my signature ARC Method™ — Alignment, Resonance, Consistency — the framework that takes the guesswork out of Instagram and turns it into a tool that actually works for your business.
This isn't another cookie-cutter strategy — it's the sweet spot where marketing, nervous system support, and therapist-specific guidance meet.
By the end, you'll be able to:
✓ Batch-create posts that truly resonate using my proven formulas and AI prompts — no more staring at a blank screen.
✓ Share Stories that spark engagement and connection — without oversharing your personal life or coming across as pushy.
✓ Follow a steady content rhythm that aligns with your energy — leveraging your natural strengths so showing up feels grounded, not overwhelming.
✓ Build an audience that fills your practice and creates new possibilities for your work — so your revenue becomes more steady and predictable.
Inside the Growth Kit, you'll get:
• The Masterclass (Value: £297) — a 60-minute on-demand video training where I walk you step-by-step through the ARC Method™ — my signature framework that's helped me and countless therapists grow thriving businesses through Instagram.
• The Growth Kit PDF (Value: £107) — a beautifully designed, desk-ready companion packed with content ideas, post templates, and niche formulas — so you never have to second-guess what to share or how to show up.
• AI Prompts + The 3 Post Types That Work (Value: £197) — done-for-you ChatGPT prompts based on the three content styles that convert best for therapists on Instagram today — Magic Mirror, Real Talk, and North Star. Customise them to your niche and get your ideas flowing fast.
• Lifetime Replay Access — revisit the training anytime you need a clarity boost or a confidence refresh.
When you add it all up, the Growth Kit is worth over £600…
But I want this to be accessible for therapists at every stage — so you can start growing right now without burning out.
That's why you can get the full masterclass + Growth Kit PDF + lifetime replay access for just:
£75
Join today for £27
Get Instant Access - £27 →This is for you if…
You want a steady stream of client enquiries — so your caseload and income stay predictable, month after month.
You're ready to grow beyond 1:1 work — and use Instagram to launch offers, workshops, collaborations, or a book.
You're new to Instagram or you've been posting for years and still feel invisible.
You're done chasing trends and cringe content — and want to grow while staying grounded, ethical, and professional.
You want Instagram to feel simple and sustainable — so showing up never feels like self-betrayal.
Instagram has changed everything for me. It helped me build a thriving private practice, develop passive income streams, and create a fulfilling business that fits around my life as a mum.
But a couple of years ago, everything changed. Instagram evolved, AI arrived, mental health content exploded, and suddenly the strategies that had worked for years weren't working in the same way.
Posts that once took off suddenly flopped. My engagement dropped. For the first time, I found myself wondering, "Maybe Instagram just doesn't work for therapists anymore."
It was disheartening — and I know many of you have felt the same.
But instead of walking away, I treated it like a research project. Drawing on more than 15 years of experience in marketing before becoming a therapist, I started experimenting, testing and rebuilding my approach to fit the platform as it exists today.
What happened next surprised me.
My audience started growing again — faster than ever before. I launched a new programme that began bringing in over £10,000 a month, and the therapists I coach have used the same principles to fill their practices, grow their audiences and create opportunities they never thought possible.
That process became the ARC Method™ — a practical system that combines what has always worked for therapists on Instagram with what's working today.
I genuinely believe there's never been a better time for therapists to build an authentic presence online.
AI has changed the way people discover information, create content and even search for therapists. But it hasn't replaced the thing people are really looking for: someone they can trust.
In a world full of generic content, your insight, your humanity and your ability to help people feel understood have become more valuable, not less.
If you're ready to stop guessing and start using Instagram with confidence, I'd love to show you how.
Frequently asked questions
What's the format?
A 60-minute pre-recorded video masterclass you watch at your own pace, plus the companion PDF with every framework, example and AI prompt from the class. Lifetime access, so you can return to it whenever you need to.
I'm brand new to Instagram — is this too advanced?
It's built for you. The therapists who see the fastest results are often the ones starting from scratch: no muddled positioning to undo, no archive to apologise for. You'll set your profile up properly from day one and have your first ten posts mapped before the class ends.
I've been posting for years and nothing's working — is this just for beginners?
No. Most of the therapists I coach have been posting for a long time and feel stuck. This will show you what's missing and give you a structure to rebuild around.
Is it only for therapists?
It's designed for therapists, and the examples are therapist-specific. Other practitioners in health and wellness — coaches, nutritionists, bodyworkers, yoga teachers — tend to find it translates well.
I'm not in the UK. Can I buy it?
Yes. Everything is online and access is immediate, wherever you are.
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