Private Practice & Business Coaching for Therapists & Coaches
You're not just building a business — you're creating a life that supports your well-being as much as your clients'
I’m Abby Rawlinson — therapist, author, and former marketing strategist — and I help therapists and coaches build sustainable, spacious businesses that go beyond 1:1 work.
Whether you’re just starting out, growing your private practice, or expanding into courses, content, or more flexible income streams, I offer grounded, strategic support tailored to where you are — and where you want to go.
The landscape for therapists and coaches is evolving. There’s more opportunity than ever to make an impact while working in ways that feel flexible, fulfilling, and financially sustainable.
But you don’t have to wing it! With personalised 1:1 coaching, I’ll help you clarify your next steps, strengthen what’s working, and build a business that truly fits you.
Meet Abby
Before I retrained as a therapist, I worked in marketing for over 15 years. That experience helped me position and fill my private practice almost instantly. But before long, I hit a ceiling — I was fully booked and heading toward burnout.
I didn’t want to raise my fees again, and I didn’t want my income tied to the number of sessions I could squeeze into a week.
So I expanded — slowly and sustainably. I built an engaged audience on Instagram (now 180k+ followers), started creating digital resources and courses, and began partnering with brands I believe in. That work eventually became a six-figure business, supported by writing, consulting, and my book Reclaiming You (Penguin, 2024).
It hasn’t been linear. I’ve taken wrong turns, course-corrected, and learned a lot along the way. But what I’ve built now feels flexible, sustainable, and genuinely fulfilling — and I help other therapists and coaches do the same.
How We Can Work Together
💡 Power Hour
Focused 1:1 Strategy Session
• 60 or 90-minute video call
• A chance to untangle questions, clarify your next steps, and get strategic support
• Common topics include niche, offers, pricing, marketing, content, visibility
• Includes a short pre-call form
• Perfect if you’re feeling stuck, unsure, or ready to move forward with clarity
£135 (60 mins) / £195 (90 mins)
🌿 3-Month Mentorship
Consistent, High-Touch Support
• 6 x 60-minute coaching sessions (fortnightly video calls)
• Strategic structure — so your ideas become a roadmap
• Feedback on offers, copy, or marketing strategy
• Templates, tools, and tailored resources to support your growth
• Email support between sessions
• Best for business growth, income expansion, and deeper transformation
£1,500 or £500/month
What We Can Cover
Whether you book a one-off Power Hour or the full 3-Month Mentorship, we’ll tailor our time to what you need most. Here are some of the areas I regularly support therapists and coaches with:
Private Practice Growth
Define your niche and message — without boxing yourself in
Strengthen your referral pathways and network
Write or refine website copy and directory listings
Develop a simple, sustainable marketing funnel
Grow your presence on Instagram (in a way that feels like you)
Expanding Beyond 1:1 Work
Plan and price courses, workshops, memberships, or digital offers
Build your audience with email marketing and lead magnets
Explore writing, speaking, retreats, or brand partnerships
Get featured in the media — learn how to pitch, position, and be seen as an expert
Navigate visibility, boundaries, and ethical self-disclosure online
Business Mindset + Systems
Move through imposter syndrome and start owning your expertise
Work on money mindset around pricing and earning
Streamline your services, scheduling, and admin systems
Use AI and automation tools to support your flow without compromising your voice
Design a business that fits your energy, values, and season of life
What my coaching clients say:
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“I came to Abby for support with my social media and marketing. Abby made getting started very manageable and much less overwhelming than I had built it up to be! She gave me some great tips from her own experience and is clearly very knowledgable when it comes to digital marketing! As an added bonus she is great company so I really enjoyed the session with her!”
Carolyne, Chartered Psychologist
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"Abby made some changes to my website, and within 48 hours, I received 4 enquiries! Her work is amazing and brought immediate results. Highly recommend!"
Elizabeth, Integrative Psychotherapist
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"Abby has been instrumental in helping me navigate through imposter syndrome and comparison, giving me the confidence to expand beyond traditional 1:1 therapy. Her deep expertise has opened doors for me in online education and allowed me to expand my sources of income. I truly treasure our sessions; they leave me feeling motivated and full of ideas."
Caroline, Psychotherapist
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“Working with Abby has truly transformed my therapy practice. She has a deep understanding of our profession and knows exactly how to communicate our value to potential clients. Thanks to Abby, I've seen a significant increase in my online visibility and client inquiries”
Hannah, Counsellor and Psychotherapist
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"Having worked with other business coaches in the past, I struggled to find someone who truly understood the unique challenges of being a counsellor. Abby's approach was a breath of fresh air. She immediately honed in on my niche and helped me develop a clear marketing strategy that aligned perfectly with my practice. Previously, I spent a lot of time on social media without seeing much progress. With Abby's guidance, I've not only gained clarity but also grown an engaged community on Instagram within just a month"
Laura, Counsellor and meditation teacher
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"I would recommend Abby to other therapists because she is down-to-earth, honest and goal focused. I gained clarity about where to focus my time and energy, based on the specific goals I have for my business. After our session I completely overhauled my website.”
Natasha, CBT and EMDR therapist
Why Portfolio Working?
In my interview for Therapy Today magazine, I shared why more therapists — myself included — are moving toward portfolio working: combining client sessions with workshops, writing, speaking, courses, and consulting.
Not only can this support your financial stability, but it also protects your energy, expands your reach, and brings new creativity into your work.
You don’t have to figure this all out alone. And you don’t have to hustle or “build a brand” in a way that feels inauthentic.
You just need a clear, sustainable path — one that feels aligned with your values and capacity.
Want to Start with Something Free?
Free Guide: Therapist Marketing in 2025: What Actually Works
This free guide is packed with real-world strategies I’ve used in my own practice and with coaching clients to help you grow your visibility, attract ideal clients, and lay the groundwork for future income streams.
Free Guide: The Top 4 Revenue Streams for Therapists in 2025
This free guide breaks down four of the most effective (and ethical) ways therapists are expanding their income in 2025 - while staying aligned with their values
FAQs
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Absolutely. Many clients work with me on both — for example, building a full private practice and laying the foundations for a course, workshop, or writing project. We’ll tailor the focus to your priorities.
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Not at all. You don’t need a niche, a big vision, or a clear plan — just a sense that you’re ready for some support. Many people come to me feeling stuck, scattered, or overwhelmed. We start there.
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Yes. Whether you're still training or just getting started, I can help you build strong foundations and move forward with more confidence and clarity.
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Yes! All sessions take place online, and I work with therapists and coaches across the world. Time zones can usually be accommodated — just let me know where you're based when you get in touch.
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Yes, absolutely. I regularly work with coaches as well as therapists. The approach is always tailored to your training, audience, and goals — whether you're building a coaching practice, expanding into digital offers, or growing your visibility.
Apply for Coaching
All coaching sessions are online and designed for qualified therapists, counsellors, psychologists, and coaches (or those currently in training).
Spots are limited to ensure high-quality, personalised support.
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