INTRODUCING THE STEADY PRACTICE

Build a private practice you can rely on, and get back to why you became a therapist

The Steady Practice is a 12-week programme for therapists who want to attract more of the right clients — without relying on luck, living on social media, or constantly wondering where the next enquiry will come from.

Doors open to the first group soon — join the waitlist to be the first in, at the lowest price it will ever be offered.

A note from Abby

The reality of building a private practice has changed.

Abby Rawlinson

Abby Rawlinson

Psychotherapist, author & marketing mentor

Word of mouth isn't always enough anymore. Directories are more crowded. Clients have more choice than ever before.

The strategies that filled a thriving practice a few years ago don't feel quite as reliable today — and if your months have started to rise and dip, you've felt it.

But that doesn't mean building a full, sustainable practice has become harder. It simply means the path has changed.

There are people out there, right now, looking for a therapist like you.

What you need is a clear way to be found by them, a way of talking about your work that helps the right clients recognise themselves, and a marketing system you can trust to keep the enquiries coming.

And because you'll have live coaching and a community of therapists alongside you throughout the programme, you'll never have to figure it all out alone.

AS FEATURED IN:

Women's Health BBC The Times Stylist Psychologies Elle Therapy Today

The Method

The Steady Practice Method

01Phase One

Become Clear

Gain complete clarity on your positioning, messaging, pricing and long-term vision — so every marketing decision becomes simpler.

02Phase Two

Become Visible

Make it easy for the right people to find you — through a website that converts, Google, AI search, directories and content that attracts the right enquiries.

03Phase Three

Become Chosen

Build the trust and reputation that turns interest into booked clients — with referrals, credibility, emails and an enquiry journey that helps more people take the next step.

04Phase Four

Become Sustainable

Build a business that doesn't rely on constant hustle — with simple systems, repeatable marketing and the freedom to create new income streams if and when you choose.

What's Included

Everything you get inside The Steady Practice

The Steady Practice — course lessons, portal and workbook
01

Self-paced

The Steady Practice Method

Seventeen bite-sized lessons that walk you through the complete Steady Practice framework — yours for life.

02

Live with Abby

Twice-Monthly Group Coaching

Join Abby live twice a month to get personalised support with your website, messaging, positioning and marketing. Bring your questions, get expert feedback, and leave every session knowing exactly what to do next.

03

Private community

A Private Community of Therapists

Building a private practice can feel surprisingly lonely. Inside the community, you'll be surrounded by thoughtful therapists who understand the challenges you're navigating — a place to ask questions, celebrate wins and grow alongside people on the same journey.

04

80+ pages

The Steady Practice Workbook

An 80+ page workbook packed with exercises, templates, prompts and practical activities to help you apply what you're learning. Because lasting confidence comes from putting ideas into practice, not simply watching videos.

Be part of the very first cohort

The Steady Practice opens for the first time soon.

The first cohort will work through the programme together over 12 weeks, with live group coaching from Abby, a private community, and lifetime access to the full course and workbook.

Because this is the first time The Steady Practice is opening, it will also be available at the lowest price it will ever be offered.

If you’d like to build a private practice that feels calmer, steadier and more sustainable, join the waitlist today and you’ll be the first to know when doors open.

Join the waitlist →