The Expansive Therapist:

A 3-Month Strategic Mentorship Programme for Therapists Ready to Build Income Beyond the Therapy Room

You became a therapist to help people - but that doesn’t mean you have to build a career entirely dependent on client hours.

The Expansive Therapist is a 12-week intimate cohort for six qualified therapists who are ready to build income beyond 1:1 — intelligently, ethically, and sustainably.

If you’ve been thinking:

“I don’t want all my income tied to sessions.”

“I know I could expand — I just don’t know how.”

“The landscape feels different lately.”

You’re exactly who this is for.

Does This Sound Familiar?

You’ve had ideas for a course, workshop or digital offer sitting in your notes for months - but you don’t know where to focus first.

Or you know you want to expand beyond 1:1… but you’re not clear what your “thing” would even be.

You love your work — but the intensity of back-to-back 1:1 sessions is starting to feel draining.

Or enquiries have slowed recently, and you’ve realised how exposed it feels to rely on one revenue stream.

You see other therapists expanding and think, “I know I could do that too… but where would I even begin?”

You want more stability, more freedom, and more income — but in a way that still feels ethical and true to the therapist you are.

If that’s you, you’re not alone.

A lot of thoughtful, well-trained therapists are quietly feeling the same shift. Not because they’ve fallen out of love with therapy, but because the 1:1-only model can feel intense — energetically demanding and financially tied to personal capacity.

At the same time, the therapy landscape is changing. Clients are still seeking help — perhaps more than ever before. But the ways they access it are expanding.

They’re attending retreats, buying psychoeducational courses, joining workshops, listening to podcasts, and engaging with thoughtfully designed online resources.

Support is no longer confined to the therapy room.

And while nothing replaces the deeply embodied, human-to-human sensing of what happens in 1:1 work, that doesn’t mean we ignore the shift.

It means we respond to it.

Expanding your work doesn’t mean stepping away from 1:1 therapy. It means building a portfolio business — where you combine clinical work with additional revenue streams that extend your impact and stabilise your income.

It’s about translating your depth, training, and ethics into new containers — and creating a business that’s more sustainable, more flexible, and more resilient, for you and the people you serve.

The Expansive Therapist

INTRODUCING

A 3-month, cohort-based online program for a small group of just 6 therapists.

This is a live, intimate cohort of six qualified therapists.

Over 12 weeks, we work together in a structured, focused container designed to support steady, meaningful expansion.

Each session blends live teaching with personalised coaching, giving you space to think clearly, make decisions, and move forward with confidence.

We meet online every other Wednesday at 10am (UK) for six 90-minute sessions.

What You’ll Experience:

(6) Fortnightly Live Trainings with Abby (60 minutes each) - Each session begins with focused, structured teaching. I’ll share clear, therapist-specific guidance on niching, positioning, visibility, offer design, marketing, and ethical expansion — grounded in what’s actually working in 2026. This isn’t generic online business advice — it’s therapist-specific strategy built for this moment.
(6) Fortnightly Guided Discussion & Coaching (30 minutes each) - The final 30 minutes of each session is dedicated to group discussion, questions, and live refinement. This is a supportive space to explore your ideas, workshop decisions, and receive thoughtful feedback — without pressure or performance. You won’t be left alone to “figure it out.” - you’ll have space to reflect, clarify, and move forward with greater confidence.
Private WhatsApp Group (With Me Inside) – Between sessions, we stay connected in a supportive WhatsApp group exclusively for your cohort. I’ll be in the group alongside you—sharing prompts, cheering you on, and keeping the momentum going. It’s a space for thoughtful accountability, shared learning, and real-time support from others who understand the unique dynamics of building a therapy business.
Can’t Attend Live? - No problem. You’ll get access to the replay, plus the option to submit questions in advance for feedback during the call.

Apply for the March 2026 Cohort

Who Is This For?

This programme is designed for qualified therapists, psychotherapists, counsellors and psychologists who want to build a more resilient, diversified business. It’s for you if:

• You’ve built a real private practice — but you don’t want all your income tied to client hours long-term.

• You’ve noticed enquiries fluctuate or slow, and want greater stability.

• You feel financially capped by 1:1 work.

• You have expansion ideas but haven’t shaped them yet.

• Or you don’t have a clear idea yet — but you know it’s time to build beyond the therapy room.

• You want to use your expertise in new, creative ways — but need a clear roadmap.

• You care deeply about credibility, integrity, and clinical depth — and want your expansion to reflect that.

What You’ll Learn:

Month 1: Designing Your Expansion Identity

What a portfolio therapy business can realistically look like
Identifying income streams aligned with your skills and season of life
Refining your niche — the intersection of your clinical strengths, lived insight, and real-world demand
Positioning yourself in a saturated market
Choosing one clear expansion pathway to focus on - so you stop circling ideas and start building.

Month 2: Building Visibility & Trust

Choosing a marketing strategy that suits your personality and capacity
Attracting the right people - without oversharing or performing
Creating a simple marketing funnel that turns visibility into enquiries
Sustainable social media for therapists — without chasing trends
Press and media positioning — becoming a trusted voice beyond your own platforms
Using systems and AI tools ethically to support your workflow

Month 3: Bringing Your Offers to Life

Designing an offer aligned with your niche
Validating your idea before investing too much time or energy
Structuring your offer clearly - so people understand what it is and who it’s for
Ethical pricing and money mindset for therapists
Communicating your offer confidently (without feeling “salesy”)
Navigating imposter syndrome and visibility fears

Why Learn This From Me?

I’ve built a six-figure portfolio business as a therapist — without burning out or compromising my ethics.

Today I work three days a week across multiple income streams:

• 1:1 therapy

• Digital products

• Courses

• Writing

• Brand partnerships

• Coaching

Inside this programme, I share the strategic decisions, positioning shifts, and revenue frameworks that made that possible — so you can expand intelligently, not reactively.

I’ve tested what works. I’ve seen what quietly doesn’t anymore. And I’ve helped other therapists do the same.

Your Investment

Option One

Pay in Full: £1,500

Option Two

Payment plan: 3 x £510 (£1,530 total)

Six therapists only.

This is not a mass programme - It’s a contained, high-support experience.

Apply Now - Limited Spots Available

A Note on Readiness

You don’t need:

• A fully defined niche

• A polished brand

• A social media presence

• A finished offer

You simply need the willingness to expand — thoughtfully.

Meet Your Guide

Hi, I’m Abby Rawlinson - a psychotherapist, author, and business coach for therapists. I’m also a mum to a toddler, so I understand what it’s like to have big ambitions but limited hours in the day.

Before qualifying as a therapist, I spent over 15 years working in marketing. That background shaped how I built my private practice — and later, how I expanded beyond it.

Like many therapists, I initially filled my caseload quickly. And like many therapists, I soon felt the ceiling.

More sessions meant more income — but also more emotional labour, more intensity, and less flexibility.

I didn’t want to raise my fees endlessly.

And I didn’t want to work five days a week forever.

So I built a portfolio business.

Today, I work across multiple income streams — 1:1 therapy, digital products, courses, writing, brand partnerships, and coaching — in a way that feels spacious rather than stretched.

My journey wasn’t all smooth sailing; I took a few wrong turns along the way. I followed generic marketing advice that didn’t translate well to the therapy space. I had to refine, test, and rethink.

The Expansive Therapist is the distilled version of that learning — designed specifically for qualified clinicians who want to expand intelligently.

Because therapists deserve to thrive, not just get by. You don’t have to choose between helping people and having a business that truly supports you. It’s absolutely possible to have both, and I’m here to help you get there - without the guesswork, overwhelm, or burnout.

Timeline: How I Built a Business That Works For Me

📍 2019

Qualified as a therapist and filled my caseload quickly, but soon felt exhausted and over-reliant on 1:1 work
📍 2020

Started @therapywithabby on Instagram, which led to new opportunities and collaborations.
📍 2021

Launched my first online program and made £20k from that one offer.
📍 2022

Landed a six-figure book deal with Penguin and developed more opportunities to expand my work beyond private practice.
📍 2023

Took a year off for maternity leave, financing it myself while earning from passive income streams.
📍 2024

Began coaching fellow therapists on building thriving, sustainable businesses.
📍 Today

I work just 3 days a week with six different income streams, giving me the freedom to do meaningful work, earn well, and actually enjoy my life.

It’s Time to Build the Business You Actually Want

Change can feel intimidating. You’ve invested years in your clinical training. Expanding beyond 1:1 work can feel uncertain — especially when you care deeply about doing things well.

You don’t have to navigate that shift alone.

Inside this cohort, you’ll be part of a like-minded community of therapists who are also expanding their horizons. Share ideas, celebrate wins, and troubleshoot challenges together – the power of community is huge. I’ll be there to provide feedback and answer your questions at each step. It’s like having a business coach, marketing mentor, and cheering squad all in one.

This is not about rushing into something new. It’s about expanding deliberately.

If you’ve been quietly thinking about building beyond the 1:1 model, this may be the right moment to act on it.

Applications are open for the next cohort.

If it feels aligned, I’d love to read your application.

Secure Your Spot

What my coaching clients say:

“I came to Abby for support with my social media and marketing. Abby made getting started very manageable and much less overwhelming than I had built it up to be! She gave me some great tips from her own experience and is clearly very knowledgable when it comes to digital marketing! As an added bonus she is great company so I really enjoyed the session with her!”

Carolyne, Chartered Psychologist
"Abby made some changes to my website, and within 48 hours, I received 4 enquiries! Her work is amazing and brought immediate results. Highly recommend!"

Elizabeth, Integrative Psychotherapist
"Abby has been instrumental in helping me navigate through imposter syndrome and comparison, giving me the confidence to expand beyond traditional 1:1 therapy. Her deep expertise has opened doors for me in online education and allowed me to expand my sources of income. I truly treasure our monthly sessions; they leave me feeling motivated and full of ideas."

Caroline, Psychotherapist
“Working with Abby has truly transformed my therapy practice. She has a deep understanding of our profession and knows exactly how to communicate our value to potential clients. Thanks to Abby, I've seen a significant increase in my online visibility and client inquiries”

Hannah, Counsellor and Psychotherapist
"Having worked with other business coaches in the past, I struggled to find someone who truly understood the unique challenges of being a counsellor. Abby's approach was a breath of fresh air. She immediately honed in on my niche and helped me develop a clear marketing strategy that aligned perfectly with my practice. Previously, I spent a lot of time on social media without seeing much progress. With Abby's guidance, I've not only gained clarity but also grown an engaged community on Instagram within just a month"

Laura, Counsellor and meditation teacher
"I would recommend Abby to other therapists because she is down-to-earth, honest and goal focused. I gained clarity about where to focus my time and energy, based on the specific goals I have for my business. After our session I completely overhauled my website.”

Natasha, CBT and EMDR therapist

FAQs

This programme is designed for qualified therapists, psychologists, psychotherapists, and counsellors who want to build income beyond 1:1 work — while staying rooted in their ethics and clinical depth.
It’s for practitioners who have already built (or are building) a private practice and are beginning to think more strategically about longevity, stability, and creative expansion.
You might have ideas you haven’t acted on yet.
Or you might simply know you don’t want your income tied solely to client hours long-term.
If you’re ready to explore expansion thoughtfully — with structure and support — you’ll feel at home here.
Yes! Part of the program is helping you gain clarity on your business direction. You don’t need to have everything figured out before joining. Whether you’re considering courses, workshops, books, speaking, brand partnerships, or something else, I’ll help you identify the best path forward based on your skills, values, and lifestyle goals.
We meet for six 90-minute sessions over 12 weeks (every other Wednesday at 10am UK time).
Between sessions, most participants set aside around 1–2 hours per week to reflect, refine ideas, and take small, focused steps forward.
There’s space between calls intentionally. This isn’t a high-volume programme with endless tasks — it’s designed to support steady, thoughtful progress alongside your client work.
You won’t be expected to overhaul your entire business overnight. The aim is clarity and momentum, not pressure.
Live sessions take place every other Wednesday at 10am (UK time) and run for 90 minutes.
While I encourage you to attend live where possible — as the discussion portion is interactive — all sessions are recorded and shared promptly afterwards.
If you’re unable to attend a call, you’re welcome to submit questions in advance so I can respond to them during the session.
The structure is designed to be supportive, not rigid. You’ll still receive the full teaching and guidance even if you can’t be present every time.
This is primarily a small-group container, but the cohort is intentionally capped at six to allow for personalised attention.
The final 30 minutes of each session is dedicated to discussion and live refinement, where you’ll have the opportunity to workshop your ideas, ask questions, and receive direct feedback.
You’ll also have access to me inside the private WhatsApp group between calls.
While this isn’t a private 1:1 mentorship programme, the group size ensures your work won’t get lost in the room.
The investment for The Expansive Therapist is £1,500 for the full 3-month programme.
You can choose to pay in full, or opt for a payment plan of 3 monthly payments of £510 (£1,530 total).
This includes:
• Six 90-minute live teaching and coaching sessions
• Personalised guidance within a cohort of just six therapists
• Ongoing support inside a private WhatsApp group
• Session replays and structured expansion materials
Places are intentionally limited to six participants to preserve the depth and focus of the container.
And yes - this program is a business investment, which means it’s likely tax-deductible as a professional development expense
The next cohort begins on Wednesday 25th March 2026.
The programme runs for 12 weeks, with six 90-minute sessions held every other Wednesday at 10am (UK time).
Our final session will take place on 3rd June 2026.
If you’d like to be part of this round, make sure to apply soon—spots are limited to just 6 therapists.
Absolutely! If you’re unsure whether the program is right for you, you can book a free 15-minute clarity call where I’ll answer any questions and help you decide if it’s a good fit. Send me a quick message via my contact page.

Apply for the March 2026 Cohort – Only 6 Spots Available!

To apply, please fill out the form below. I’ll personally review your application and get back to you within 48 hours with the next steps. If it feels like the right fit, I’ll invite you to book a quick call to finalise your spot.

Ready? Apply now before spots fill up!