The Therapist Business Lab
A 3-Month Program to Help You Build & Scale a Thriving Therapy Business
You became a therapist to help people—but that doesn’t mean you have to be stuck trading time for money forever.
If you’ve ever wanted to build a business that gives you more freedom—one where you have a thriving private practice and additional income streams—but you’re unsure where to start, what to offer, or how to market yourself, this program is for you.
The Therapist Business Lab is a 3-month, cohort-based online program for a small group of just 6 therapists.
This program gives you a clear, step-by-step roadmap to build a business that supports both your financial freedom and creative fulfillment—without burnout.
I’ve helped therapists successfully fill their private practice, launch courses, get featured in major publications, and build profitable online businesses. Now, I’m bringing everything I know into a hands-on program where you’ll get direct mentorship and clear, actionable strategies.
Applications Now Closed for Spring 2025
Who Is This For?
Therapists who want to grow their private practice and attract aligned, full-fee clients.
Those who want scalable income (courses, workshops, writing, brand partnerships).
Therapists who want to use their expertise in new, creative ways but need a roadmap.
Those who value collaboration, learning, and structured support.
Therapists who feel stuck in the 1:1 model but don’t know where to start.
I Built a Therapy Business That Works—Now I’ll Show You How
I built a six-figure business within three years of qualifying as a therapist—without working myself into exhaustion.
Inside this program, I’ll be pulling back the curtain to give you my exact formulas—because I truly believe therapists deserve financial freedom, creative fulfillment, and a business model that supports their well-being.
Whether you want to fully book your private practice, launch a course, host workshops, write a book, or earn money through brand partnerships, this program will give you the strategy, structure, and support to make it happen—without the burnout.
Why This Program Works
Most business courses aren’t made for therapists—this one is.
You don’t need pushy sales tactics, viral social media trends, or endless hustle. You need ethical, values-driven strategies that attract the right clients and create sustainable income.
I know this because I’ve been where you are. I followed a lot of the generic marketing advice, and some of it didn’t work. Through trial and error, I found what actually helps therapists grow beyond the 1:1 model while staying aligned with their values.
Inside The Therapist Business Lab, I’ll share a proven, therapist-specific strategy to help you grow your impact, income, and freedom—while staying rooted in integrity. With fortnightly coaching, a private community, and 1:1 strategy sessions, you’ll finally have the clarity, confidence, and support to build a business that works for you.
Meet Your Guide
Hi, I’m Abby Rawlinson—a psychotherapist, author, and business coach for therapists. I’m also a mum to a toddler, so I understand what it’s like to have big ambitions but limited hours in the day.
Before becoming a therapist, I spent over 15 years in marketing—a skillset that made all the difference when I launched my private practice. Using everything I knew about branding and online marketing, I set up my practice and filled my caseload almost instantly.
But before long, I felt exhausted. I had hit a ceiling on both my income and my energy. I didn’t want to raise my fees endlessly—and I wanted to reach more people without running myself into the ground.
So, I found another way.
Over the past few years, I’ve built a six-figure business that goes beyond 1:1 therapy—through online courses, writing, workshops, consultancy, and brand partnerships. Now, I help other therapists do the same.
My journey wasn’t all smooth sailing; I took a few wrong turns along the way. But each misstep taught me something valuable, and over time, I built a business that feels spacious and sustainable.
Inside The Therapist Business Lab, I’ll share the exact strategies and lessons that helped me scale my income while staying aligned with my values—so you can create more freedom, financial security, and fulfillment in your career.
Because therapists deserve to thrive, not just get by. You don’t have to choose between helping people and having a business that truly supports you. It’s absolutely possible to have both, and I’m here to help you get there—without the guesswork, overwhelm, or burnout.
Timeline: How I Built a Business That Works For Me
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📍 2019
Qualified as a therapist and filled my caseload quickly, but soon felt exhausted and over-reliant on 1:1 work
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📍 2020
Started @therapywithabby on Instagram, which led to new opportunities and collaborations.
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📍 2021
Launched my first online program and made £20k from that one offer.
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📍 2022
Landed a six-figure book deal with Penguin and developed more opportunities to expand my work beyond private practice.
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📍 2023
Took a year off for maternity leave, financing it myself while earning from passive income streams.
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📍 2024
Began coaching fellow therapists on building thriving, sustainable businesses.
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📍 Today
I work just 3 days a week with six different income streams, giving me the freedom to do meaningful work, earn well, and actually enjoy my life.
Key Topics Inside the Therapist Business Lab
Throughout the program, we’ll cover the core strategies and skills you need to build a thriving portfolio business. Topics include:
Private Practice Growth
Filling Your Caseload – Ethical client attraction strategies that bring in full-fee, aligned clients.
Nailing Your Niche – Positioning yourself so clients instantly know you’re the right fit.
Marketing for Private Practice – How to create a simple, effective marketing funnel that generates consistent referrals—without relying solely on word-of-mouth.
Scaling Beyond 1:1 Therapy
Expanding Beyond 1:1 Work – Identifying scalable income streams (courses, workshops, writing, brand partnerships) and choosing what’s right for you.
Marketing & Visibility – Smart social media strategies for therapists—how to build an audience without chasing trends or feeling "salesy."
Ethical Self-Disclosure & Boundaries Online – Navigating visibility, vulnerability, and professionalism when building your platform.
Email List & Audience Growth – How to create a lead magnet that attracts the right people and nurture trust through email marketing.
Getting Featured in the Media – How to establish yourself as a go-to expert and land press opportunities.
Monetisation & Passive Income systems – Pricing, selling, and structuring multiple revenue streams—including online courses, membership models, and automated sales funnels—without burnout.
Business Mindset & Systems
Overcoming Imposter Syndrome – Building the confidence to own your expertise and step into the CEO role of your business.
Therapist Money Mindset – Working through blocks around charging, visibility, and earning beyond the therapy room
Practical Business Systems – Streamlining your admin and using AI tools ethically to save time, support your workflow, and spark creativity—without compromising your voice or values.
Creating a Business That Supports Your Life – Designing a schedule, model, and income plan that honours your energy, values, and season of life.
What my coaching clients say:
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“I came to Abby for support with my social media and marketing. Abby made getting started very manageable and much less overwhelming than I had built it up to be! She gave me some great tips from her own experience and is clearly very knowledgable when it comes to digital marketing! As an added bonus she is great company so I really enjoyed the session with her!”
Carolyne, Chartered Psychologist
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"Abby made some changes to my website, and within 48 hours, I received 4 enquiries! Her work is amazing and brought immediate results. Highly recommend!"
Elizabeth, Integrative Psychotherapist
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"Abby has been instrumental in helping me navigate through imposter syndrome and comparison, giving me the confidence to expand beyond traditional 1:1 therapy. Her deep expertise has opened doors for me in online education and allowed me to expand my sources of income. I truly treasure our monthly sessions; they leave me feeling motivated and full of ideas."
Caroline, Psychotherapist
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“Working with Abby has truly transformed my therapy practice. She has a deep understanding of our profession and knows exactly how to communicate our value to potential clients. Thanks to Abby, I've seen a significant increase in my online visibility and client inquiries”
Hannah, Counsellor and Psychotherapist
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"Having worked with other business coaches in the past, I struggled to find someone who truly understood the unique challenges of being a counsellor. Abby's approach was a breath of fresh air. She immediately honed in on my niche and helped me develop a clear marketing strategy that aligned perfectly with my practice. Previously, I spent a lot of time on social media without seeing much progress. With Abby's guidance, I've not only gained clarity but also grown an engaged community on Instagram within just a month"
Laura, Counsellor and meditation teacher
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"I would recommend Abby to other therapists because she is down-to-earth, honest and goal focused. I gained clarity about where to focus my time and energy, based on the specific goals I have for my business. After our session I completely overhauled my website.”
Natasha, CBT and EMDR therapist
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